GOLDEN STATE WARRIORS

The Warriors have been the most inspiring, innovative and dominant team in basketball. It’s only proper that their new team store delivered at the same level they do. Sweeping ceiling features. Articulated accents. Art and light. In partnership with Fanatics, we created a fan experience that was a true celebration of the team’s achievements. Using fresh technology and rich brand content, we created shareable moments and product presentations that added value to the entire Warrior’s fan experience. We integrated the Warrior’s brand story in a way that is respectful of the past while celebrating their new home in San Francisco.