Create a first of its kind, premium New Era only store for Angels Stadium. This door will set the bar for all New Era stadium retailers.
With premium fan experience’s becoming so common, we looked to design a space that would elevate New Era and the LA Angels alike. We wanted to give the fans a boutique like experience in a place they would not expect. Also, during development, we needed to keep in mind scalability. New Era has up to 30 more stadium doors this design will influence.