It had been years since OneRepublic’s last album dropped. With their new LP “Oh My My” on the way, their entertainment management company, Maverick wanted to do something big. Take fans on a unique journey through the cities that inspired the fourth album. Using the first single released, “#WhereverIGo” as inspiration, we created an interactive experience that supported OneRepublic’s initial hashtag campaign and provided fans a sense of exploration and discovery, all while offering users the ability to unlock exclusive content and collect passport stamps to share on social channels. We were able to create a hub for their global community and increase engagement and excitement around the new album.