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Branded Communication WE BELIEVE IN THE POWER OF
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Rapha

The Canned Ham Trailer

Project 4/8
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Brand Communication

The Ask:
Design a mobile retail and brand experience that could be used effectively for two years and in any type of environment – urban center to rural trail-head.

Our Answer:
Rapha is an authentic and premium cycling brand, so we chose an authentic shape, the canned ham trailer, as our foundation and built a premium experience with leather, fir and anodized aluminum hardware. It was launched at the 2014 Tour of California and remains on the road today.

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