TRACKTOWN USA

We’re excited to share our Brand work for the Prefontaine Classic, in partnership with TrackTown USA and its Nike affiliates. Beginning with deep research, we uncovered the emotional connection different audience types have with the story of Pre and the annual meet, and were able to tap into that through foundational message and narrative storytelling. The visual elements pay homage to the T&F industry, the destination that is Hayward field in Oregon, and the legacy of Steve Prefontaine. One of the more personal Brand Identity projects we’ve worked on. The love for Pre lives on!