YETI CAMPAIGN DESIGN AND MOTION GRAPHICS

An iconic brand whose standard of excellence speaks for itself. But when your reputation is larger than life, how do you communicate important details? Yeti’s product lines are both built for the wild and invaluable in the day-to-day. Even details that seem based on aesthetics are inspired by great pursuits. Innovation is inherent in the brand, and its technology is constantly evolving. How can we tell that story? Through copywriting, motion and asset design, we created campaigns that both deepen and expand the audience connection with the brand.